Monday, July 21, 2014

Article Publishers: What Are They Looking For?



Hello Training Series Member,

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:
  1. Does the article have zero self-serving links in the article body?

    Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.
  2. Does the article have no more than 2 self-serving links in the resource box?

    Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don't mind giving you name credit and a link for sharing your article with them, but they don't want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.
  3. Is the article within 400-750 words?

    Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It's proven that shorter articles achieve a much higher distribution rate than longer ones.
  4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

    Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.
  5. Is the article's author well recognized or respected within their market niche?

    Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you'll find your articles getting picked up by your ezine publishing peers.
The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer tips to increase your article production in less time by writing article sets. 

The EzineArticles Team
http://EzineArticles.com/


WYSIWYG Article Submission Editor Tips



Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Generally, most people will write their article outside of EzineArticles.com and then copy and paste the article content into the submission interface.

The EzineArticles.com What You See is What You Get (WYSIWYG) Editor can assist you in your article production.

Article Content Creation in MS Word:

Tip: If you primarily create your article content in MS Word, turn the editor on and click the "Paste from Word" symbol on the tool bar. Please remember to disable MS Word Smart-tags before you copy and paste as they are not compatible with the WYSIWYG editor. Now you can use the tool bar to add font attributes and more.

Article Content Creation in a True Text Editor:

Tip: If you primarily create your article content in a true text editor, such as Edit Plus, Ultra Edit, Notetab or Notepad, turn the editor on and click the "Paste as Plain Text" symbol on the tool bar. Now, you can simply cut and paste your article content and use the editor tools to add font attributes and more.

Some authors prefer to use the EzineArticles.com "Submit an Article" submission interface and type in their article content:

WYSIWYG Editor On:

Tip: By turning on the WYSIWYG Editor, your article content will be displayed exactly how you typed it. You can use the tool bar to create font attributes, bulleted or numbered lists, spell-check and more.

WYSIWYG Editor Off:

Tip: By turning off the WYSIWYG Editor, you will need to use only the allowable HTML tags to type in your content. You can see how your article will be displayed, by using the "Preview Article" feature near the bottom of the submission interface page.


Here are some tips to help you get your article approved more quickly:
  1. Do not send in HTML image tags, JavaScript or Tables in the body of your article and please make sure the allowed HTML tags are formatted correctly.
  2. Your word count is displayed and your article submission is auto-saved as a draft every 2 minutes.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will give the top tips for beating writer's block. 


The EzineArticles Team
http://EzineArticles.com/

Article HTML: How-to Tips




Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Generally, EzineArticles.com advocates minimal use of HTML in an article; however, sometimes it can be to your benefit.

Here are some HTML tips to get the results you are looking for:
  1. How to Make a URL/Website Address "Linkable":

    This code:

    <a href="http://www.Your-Company-Name.com/">http://www.Your-Company-Name.com</a>

    will make "http://www.Your-Company-Name.com" a clickable link.

    Just substitute your website address into the above code and now you know how to "link" up a website address.

  2. How to Create an Anchor Text Link:

    This code:

    <a href="http://www.Your-Company-Name.com">Your Website Address</a>

    will make "Your Website Address" a clickable link.

    Use anchor text links sparingly when submitting an article. Many Ezine publishers have anchor text link limitations. At EzineArticles.com, you can have one URL in an article to any one site. Duplicate URLs in an article body could lead to your article being rejected.

  3. How to Make Something Bold:

    This code:

    <b>Make my words bold</b>

    will make the words between the
    <b></b> code bold.

  4. How to Make Something Italic:

    This code:

    <i>Make my words italic</i>

    will make the words between the
    <i></i> code italic.

  5. How to Make Something Underlined:

    This code:

    <u>Make my words underlined</u>

    will make the words between the
    <u></u> code underlined.

  6. How to Make a Bullet Point List:

    This code:

    <ul>
    <li>First bullet</li>
    <li>Second bullet</li>
    <li>Third bullet</li>
    </ul>

    will create a list with round bullets.

  7. How to Make a Numbered List:

    This code:

    <ol>
    <li>First point</li>
    <li>Second point</li>
    <li>Third point</li>
    </ol>

    will create a list with descending numbers for each point.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will provide tips for using the EzineArticles.com "What You See is What You Get (WYSIWYG) Editor". 

The EzineArticles Team
http://EzineArticles.com/

Article Body: Do's and Don'ts



Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.


Article Body Do's:
  1. Give: Your article body should impart your expert strategies, tips and knowledge.
  2. Be Clear and Concise: Your article body may benefit from the use of bulleted or numbered lists to break down your article in an easy to read fashion.
  3. Use Bold and Italics Occasionally: Bolded or italicized words can draw the reader's eye to your most important information. If used excessively in your article body, you will lose this effect.
  4. Put Links in your Resource Box: Your Resource Box is your "take". Generate traffic to your site by placing active links in your resource box.
  5. Entice Your Reader: Provide enough information in the Article Body to keep the reader engaged. Entice them for more with your "pitch" and link in your Resource Box.

Article Body Don'ts:
  1. Pitch: Website owners and Ezine publishers will not re-publish material that is just a veiled sales pitch. Save it for your Resource Box. Your quality, original article body content will market itself more successfully if written in a "non-sales" manner.
  2. HTML: Creating links or keyword anchor text links in your article body will only hinder your chances of Ezine or website re-publishing. Save the links for your Resource Box.

The purpose of your article body is to share your expertise and provide useful information to your reader. Make sure you keep them in mind as you are writing and don't forget about your keyword-rich article title.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will take an in-depth look at creating successful Resource Box content. 


The EzineArticles Team
http://EzineArticles.com/